As Production and Design Associate, a recurring project under my purview is the seasonal look book layout and design. From product development to photoshoot to digital sales collateral, I am involved in the creative process from inception. I provide on-set assistance by overseeing workflow efficiency, overall tone, and the accurate representation of our products for e-commerce and editorial imagery — used for selling, branding, social media, and internal projects. Below are three editorial look books I designed and assisted on-set.